Reuben Lau is a digital strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.
SOME HIGHLIGHTS INCLUDE:
- The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
- Using display ads for top-of-funnel awareness
- Putting social proof on the ad landing page – you will not believe the conversion rate increase this is driving!
- Whether or not it makes sense to put a virtual tour behind an email opt-in
- Meeting room ad conversion rates
Everything Coworking Featured Resources:
- The Everything Coworking Academy
- Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
- Community Manager University
- Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
Resources Mentioned in this Podcast:
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