If you’re a coworking space owner, or thinking about starting one, attending a conference can be a great way to stay up-to-date with the latest trends and developments in the industry. But how do you measure the return on investment of attending a conference? That’s what we’ll be exploring today.
BENEFITS OF ATTENDING A COWORKING INDUSTRY CONFERENCE:
- Learning about the latest trends and best practices in coworking.
- Getting access to insights and actionable tips that can be applied to your own coworking space.
- Networking with peers in the industry, including other coworking space operators, vendors, and investors.
- Potential for new business opportunities, such as partnerships and collaborations.
COSTS OF ATTENDING A COWORKING INDUSTRY CONFERENCE:
- Registration fees: GCUC and the GWA are in the $500 to $800 range for early bird tickets.
- Travel expenses: If the conference is out of town, you’ll need to factor in the cost of airfare or transportation, as well as lodging and meals.
- Time away from work: Attending a conference can mean taking time off from your regular duties, which can impact your business operations.
CALCULATING THE ROI OF ATTENDING A COWORKING INDUSTRY CONFERENCE:
To calculate the ROI of attending a coworking industry conference, consider both the costs and the potential benefits. Some factors to consider include:
- Cost of attendance: How much did you spend on registration fees, travel, and lodging?
- Value of knowledge gained: What new skills, insights, or best practices did you learn that can be applied to your own coworking space?
- Potential for new business opportunities: Did you make any new connections that could lead to partnerships or collaborations?
CASE STUDIES:
I share a few case studies from coworking conferences that I’ve attended – partnerships formed, collaboration ideas sparked, and introductions that led to new job opportunities
TIPS FOR MAXIMIZING THE ROI OF ATTENDING A COWORKING INDUSTRY CONFERENCE:
- Plan ahead – Set specific goals for what you want to achieve at the conference.
- Go beyond the content – attend social events and make connections with other attendees.
- Schedule time to follow up with new connections after the conference to maintain those relationships.
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