I think we’re going to see demand for third spaces that are more of a work club approach than the traditional coworking/flexible office space that we see today.
QUESTIONS I’M ASKING:
- How strong will the demand for third places that are not just designed for work, but designed for social/play/community events?
- How will this business model work? What will drive profitability?
- What will the offer mix look like? Food and beverage? Event space? Lounge space that looks more like the lobby at the Hoxton?
- What markets will support social/work clubs?
- What’s the minimum viable size for a social/work club model?
- Who will take the risk and experiment with these models?
Resources Mentioned in this Episode:
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- Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
- The Coworking Startup School
- The Everything Coworking Academy
- Community Manager University
- Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective
- HIDT Series – Register Now!
- The SEO Action Guide
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